Shiseido Ultra Sun Protector Cream SPF 50+ Sunscreen

The new cream formula features a high-performance protective veil that becomes stronger when exposed to heat, water, and sweat.* This new, cutting-edge innovation builds on WetForce Technology with the addition of HeatForce Technology. Together they create SynchroShield, an added veil of defense, that-s strong enough for days in the sun, but comfortable enough for everyday use. The lightweight, luxurious cream delivers continuous coverage and hydration without a greasy feel.

The ocean-friendly formula is free of oxybenzone and octinoxate and compliant with Hawaii regulations.

For all skin types. Dermatologist-tested. Ophthalmologist-tested. Non-comedogenic.

Formulated to be water- and sweat-resistant for up to 80 minutes.

ITS BENEFITS

• WetForce Technology: Negative ions in the formula combine with positive ions in perspiration and water to create an additional layer of invisible sun protection. As you continue to sweat and get wet, the product becomes more effective without any white cast
• HeatForce Technology: A heat-sensing essence in the cream becomes activated by external heat, forming a stronger barrier

ITS APPLICATION

Apply liberally to face and neck 15 minutes before sun exposure.

Reapply every 2 hours, or after 80 minutes of swimming of sweating, and immediately after toweling dry.